our story

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Founded in 2019, 3 months before the pandemic closed the world down, SW7 was born from the desire to create a community space where well made goods & products could be discovered & shared. From that seed, sisters Catherine & Margaret launched SW7 in their neighborhood. SW7 is a contemporary gift shop filled with a selection of mindfully curated goods by creative makers & designers. "We love introducing unique items to our amazing customers & community". Margaret & Catherine believe in celebrating all occasions big & small, & love helping clients find that perfect gift for an event, birthday, or just because. Growing up in London gave the sistes a creative perspective on life. Life, as we know, is not a dress rehearsal. It is meant to be experienced, enjoyed, & viewed full on with people you love. A theme now woven through the fabric of their shop.